Luxury beauty and wellbeing brand Rituals is set to open its doors at Highcross Shopping Centre in Leicester next week.
Spanning 94 square metres, the new store will offer a rich, immersive experience into the brand’s renowned range of bath, body, and home products, each designed to promote mindfulness and self-care.

Picture credit: Rituals
The new Rituals store will open in Highcross next Tuesday, 9th July.
Centre Director Michelle Menezes welcomed the news, saying: “At Highcross, we’re not just about providing a shopping location – we’re curating experiences. Rituals offer something new and exciting, going beyond everyday transactions to encourage visitors to slow down, reconnect, and find moments of peace in their daily routines.
“It’s a fantastic addition to the centre, and reflects the high-quality brands we’re proud to welcome to Leicester. Rituals is one of several exciting new arrivals for us, this year, and forms an important part of our ongoing commitment to bringing in-demand, experience-led brands to the city.”
To celebrate the grand opening, Rituals will be offering exclusive in-store promotions on Saturday 11th July, including:
- A free goody bag for the first 50 customers who make a purchase
- A special offer on best-selling Foaming Shower Gels for £8.50 (RRP £10.90)
- A complimentary mini reed diffuser with any purchase of £45 or more



