Local charity LCH (Lifting Children’s Hopes) has launched a Free School Uniform Store at the Highcross Shopping Centre, aiming to support families across Leicester and Leicestershire struggling with the rising cost of school uniforms.
Backed by Leicester City Council through multiple funding streams, the initiative is said to ‘mark a significant step in addressing economic inequality while promoting sustainability through the reuse of high-quality, preloved school clothing’. The council has also confirmed continued support for the project in 2026.

Picture credit: LCH
“It has long been our ambition for Leicester to have its own school uniform reuse project,” said Nicola Bassindale, representing Leicester City Council. “We are delighted to have supported LCH Charity in developing a sustainable model that will remain part of their core work.”
The pop-up store, open from July 7 to 26, will distribute school uniform essentials entirely free of charge to children and families referred by schools. Designed to mirror the experience of a regular retail store, the space offers a calm, welcoming environment where families can receive personal assistance in selecting items.
“We know that the cost of school uniforms can be a real source of stress for families, especially during tough financial times,” said Nichola Moore, CEO of LCH Charity. “Our free store is about more than just clothing—it’s about dignity, relief, and ensuring every child is prepared and confident for the school year ahead.”
Michelle Menezes, Centre Director at Highcross, echoed that sentiment: “We are proud to support LCH Charity in their vital mission. By providing a dedicated unit for their pop-up shop, we’re helping create an inclusive shopping experience that breaks down barriers and fosters a sense of community.”

Picture credit: LCH
LCH Charity is also receiving enthusiastic support from corporate partners, including Octopus Energy, Uniform Direct, and St. James’s Place, alongside Highcross. The collective backing has allowed the store to open with extensive resources, including an extra-large stockroom and the help of numerous volunteers.
Bianca Maloy, Corporate Relations and Retail Lead for the charity, praised the collaboration: “The response from our corporate partners has been overwhelming. Highcross, in particular, has been phenomenal—from providing a beautiful retail unit to supporting our team every step of the way.”
This project is part of LCH’s wider mission to tackle inequality and improve the health and wellbeing of children and families throughout the region.
For more information about LCH Charity and its work, visit www.lchcharity.co.uk.



