A Leicester woman who has dedicated more than a decade to tackling loneliness among older people has been honoured with a Local Hero Award for her outstanding voluntary service.
Maya Joshi, a long-time volunteer with Age UK Leicester Shire & Rutland’s Befriending Scheme, has been recognised for her unwavering commitment to supporting isolated older residents across Leicester and surrounding areas.

Picture credit: Age UK
Since joining the scheme in 2011, Maya has become a lifeline to countless individuals, offering regular phone calls, friendly visits, and a listening ear to those in need of companionship. Her warmth, compassion, and consistency have earned her not only the gratitude of those she helps, but also the admiration of the community.
“I’ve always loved talking to people and getting to know them,” Maya said. “Back in 2011, I was working part-time and thought, ‘Why not use my free time to do something meaningful?’ So, I asked if I could join the befriending scheme, not realising at the time that I’d still be involved all these years later. It’s been such a rewarding journey, and honestly, I wouldn’t have had it any other way.”
The recognition comes at a time when loneliness among older adults is a growing concern nationwide. According to recent figures, around 940,000 people aged 65 and over in the UK often feel lonely. Even more alarmingly, some 270,000 older people go an entire week without speaking to a friend or family member – a situation closely linked to worsening mental and physical health.
Volunteers like Maya are at the heart of Age UK’s efforts to tackle this issue. Through the charity’s Befriending Service, volunteers provide regular contact and companionship to older individuals, helping them stay connected and valued.
“The befriending service makes a massive difference,” Maya explained. “It’s not just about having someone to talk with; it’s about connection, trust, and support. It reminds people that they’re not alone and that someone genuinely cares. The fact that it’s run by volunteers makes it even more special – it’s people helping people, and that’s what community is all about.”
One of Maya’s most memorable moments as a befriender involved a woman living with dementia. Their regular phone chats often included singing a familiar song together – a comforting routine for both.
“She used to tell me about a ‘young man cleaning her house,’ and I later discovered it was her grandson,” Maya recalled with a smile. “Each time she mentioned him, I’d gently remind her, ‘Yes, that’s your grandson helping you.’ It always made her smile. Those small moments of joy and connection mean everything.”
Age UK Leicester Shire & Rutland said they were “absolutely delighted” to see Maya’s work recognised, calling her “the heartbeat” of their befriending service.
In true Maya fashion, she hopes her award will inspire others to get involved.
“I would say to anyone thinking about becoming a befriender – just do it! You might think it’s just a chat on the phone, but it can make such a big difference, not only in someone else’s life but in your own too. Building a friendship with someone you’ve never met before is such a special experience.”
Want to Make a Difference?
If you’re inspired by Maya’s story and would like to become a befriender, visit ageuk.org.uk/leics/get-involved/volunteer or call 0116 299 2256 to learn more.



