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Leicestershire visitor attraction makes shortlist for national tourism award

Field Sport UK is in the running for a national tourism award, for going the extra mile to ensure that tourists have an amazing and unforgettable experience at their centre in Coleorton.

Field Sport UK, has been shortlisted as one of 10 national finalists in the annual Tourism Superstar competition. The venue offers up to 30 sport, family and team building exercises that support better physical and mental wellbeing and promote the importance of enjoying the great outdoors.

Leicester Time: Leicestershire visitor attraction makes shortlist for national tourism award
Picture: Visit Leicester

The eco-friendly business makes full use of onsite woodland materials to build composite toilets, pathways and structures, making it one of Leicestershire’s most stand-out sustainable tourism destinations.

The centre also champions young talent – many of whom have gone on to represent sports at a local and global level – as well as helping regulars who have struggled financially or who are suffering from illness, and creating an employment programme for ex-veterans.

Kelly Wheeler, Director at Field Sport UK, said: “We are proud to have been named as a finalist for the Tourism Superstar awards. It’s such an achievement for us as a team and I am so proud of us all. It’s an amazing place for both visitors and staff alike.

“We’re passionate about delivering high-quality visitor experiences and continually striving to improve our offering. We’re also committed to supporting other local businesses and actively promoting the local area as a top visitor destination. As a champion of the local area, we hope that people will support us and vote for us to be their Tourism Superstar!”

VisitEngland Director Andrew Stokes said: “Tourism Superstar is a wonderful competition, not only shining the spotlight each year on the fantastic people across our industry but seeking out and acknowledging those who truly go the extra mile. From tour guides to accessible accommodation providers, from farm attraction employees to museum curators, these superstars really go out of their way to ensure that visitors have a memorable experience. The finalists are all winners already but only one can take the crown, so I urge everyone to get involved and cast their vote to find VisitEngland’s Tourism Superstar for 2024.”

The winner of Tourism Superstar 2024 will be decided by a public vote. People can vote for Field Sport UK at

Voting closes on March 24.