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Oadby CEO to be ‘locked up’ to raise money for Leicester Hospitals Charity

The CEO of an Oadby-based digital marketing agency, will be raising money for Leicester Hospitals Charity alongside other Leicester business leaders by taking part in the charity’s ‘Boss Breakout’ event.

Luke Tobin and his peers will be locked inside the charity’s pop-up space within Highcross Shopping Centre with no chance of release until the target funds of £12,000 are collectively raised. 

Leicester Time: Oadby CEO to be ‘locked up’ to raise money for Leicester Hospitals Charity
Pictured: Luke Tobin, CEO of Digital Ethos

Leicester Hospitals Charity aims to make the experience of a child receiving treatment in the hospital easier and more comfortable for both the child and their parents/ carers by using the raised funds to purchase 12 fold-away beds so children are close to their parents/ carers during what can be an anxious time for all parties. 

“I’m thrilled to be taking part in this fundraising event with other business leaders as it’s such a fantastic cause”, said Luke CEO of Digital Ethos.

“Leicester Hospitals Charity works tirelessly to provide exceptional healthcare services for thousands of people within Leicestershire so myself and my peers will be doing everything we can to raise the £12,000 funds for much-needed beds.”

Armed with just a phone, laptop and chargers, Luke and the other business leaders taking part will have to rely on family, friends, their professional network, and various other digital tactics to raise funds whilst locked within the pop-up space on November 16.

The Boss Breakout event is part of the Leicester Business Festival which is returning for its ninth year between 6th – 17th November. Free for anyone and everyone to attend, events vary in type, structure and size, across digital and in-person platforms, and from workshops and seminars to product demonstrations, showroom tours and round table debates – giving plenty of opportunity for budding entrepreneurs and business-minded individuals to learn from Leicestershire’s most successful companies. 

Digital Ethos will also be hosting an event as part of the festival; taking place in person on 15th November between 9:30 am and 2 pm. The digital marketing agency will be offering expertise on a variety of digital marketing channels including SEO, PR, paid social, PPC and Video. 

“In addition to the Boss Breakout event, we’re also looking forward to joining in with our event at Digital Ethos”, Luke added, “the team we have acquired since I founded the company in 2016 represents some of the brightest talents in the industry and we are excited to showcase this in our marketing event.”